Digitizing the Customer Experience for a Major Player in the Agri-Food Industry

Let’s set the stakes

Due to the health crisis, this company—whose customer interactions are primarily in-person—has lost touch with its customers as a result of social distancing.

• Digitizing the customer experience to rebuild connections with customers amid social distancing measures related to the health crisis
• Take advantage of a specific context to accelerate the digitization of the customer journey in an industry that is still not focused enough on digital technology

How we intervened

Proposal for a strategic plan, along with a breakdown of that plan into concrete actions that will yield visible results quickly.

• A reference document outlining the customer journey, including all the specific actions to be implemented at each stage of the journey
• Demonstration/prototyping of pilot initiatives (webinars, mobile apps, social media engagement tools, phygital events)

The results we obtained

Highlighting the need for organizational change to implement initiatives more effectively.

Your contact about this mission